EASYKART FLORIDA OFFICIAL GRAND OPENING

EASYKART FLORIDA, THE NEW COMPANY ADDRESSED IN MIAMI MANAGED BY MIGUEL LLORENS AND JOFFRE AMAYA, STARTS A CHALLENGING DEVELOPMENT PROGRAM OF THE EASYKART PROJECT IN NORTH AMERICA.

Last April Easykart Florida held the grand opening at its new store, addressed in one of the most prestigious areas of Miami. The new structure is already at full speed, having at disposal a wide stock of spare parts and a great fleet of karts available for immediate delivery, besides being present on track with promotional activities in order to spread the Easykart project in the American state. Regarding this, there has been a test drive on the Homestead racetrack, gaining great success with over 40 drivers which have tried the new Easykarts provided with BMB engines.
The raising of the Easykart project in North America is strongly supported by the parent company, as demonstrated also by the presence of a Birel representative at the presentation and by the support of two Italian technicians, who will follow the development of the project, giving technical assistance on the track and to the dealers. The main news concerns the introduction of the International Regulation, extremely important especially for what concerns the technical section which represents the soul of the project, as it is the only instrument able to keep the costs under control and guarantee an equivalence of the karts, allowing the driver’s skills to emerge. Moreover, the Birel will invest for the technical checks in order to make the category authoritative and make it become the most formative karting school for the youth American categories, towards which there has always been great attention in order to support the most deserving drivers.
The 2009 program of the Easykart Trophy in Florida will be a championship consisting of 4 races, in which the BMB engined karts will run together with the Iame ones. The clou meeting of the season will be Grand Final in Monticello which will take place on the 13th of September 2009.
The managers of this company Miguel Llorens and Joffre Amaya, are enthusiastic about beginning this activity, as declared by Mr. Amaya: “Our aim is satisfying a very heterogenous market, as the Florida one, through the Easykart project, focusing on the customer service, providing a reliable kart with excellent performances, though keeping the costs low and offering a specialized technical assistance service, besides a wide stock of spare parts”. Moreover, Mr. Llorens adds: “We strongly believe in the growth of this project and the potentialities of this market. We know we can count on the support of Birel, one of the most prestigious manufacturers in the world; Birel will also coordinate in first person the staff of the scrutineers and will support the most deserving drivers of the youth categories in continuing their career by inserting them in the Easykart Driver Program. Moreover, we have selected a network of dealers that, with great professionality, will provide an excellent customer service to the drivers . For this reason, we count on reaching the set goals, which are the beginning of a process of re-launch of the Easykart project in America, totally embracing the International Regulation and the promotional strategies that have made the Trophy one of the most important ones in over 20 countries in the world”.

Alessandra Nicita, representative of Birel who was present at the grand opening and on track during the first test drive with the new BMB engines, comments: “Our presence in America, which in the past was managed by a single importer who had to deal with countries and championships very different one another, really needed a reorganization and the new structure meets the demand for change and adjustment of the project to the international standards. From this point of view, it is to be said that in future the American countries will be managed by specific partners for each state and championship, in order to meet at best each promotional need. Moreover, we will support only those partners who will fully adopt the International Regulation, which we believe the only intrument able to keep the costs low and make the Trophy a formative school. With Easykart Florida, we launch this “new deal” fully trusting the abilities and skills of Miguel Llorens and Joffre Amaya, who will realize at best our philosophy, offering high quality services to the Easykart drivers. In the end, from the technical point of view, the decision to start with the new BMB engines since the beginning, shows the will to enter the market in an innovative way, confirming a new beginning for the Easykart project in North America”.