EASYKART FLORIDA

BIREL IS IN FLORIDA FOR THE OCALA PROOF

A representative of the Lissone team attended to the Ocala race to plan the promotional strategies for the relaunch of the Easykart project in America. There was also an Italian team manager who coordinated the technical checks.

Ocala (Florida), 13th –14th June – the 2009 season of the Easykart trophy in Florida, broke in Ocala for the last but one appointment of the Monticello Gran Finals which will be competed from 10th to 13th September.

This had been a new chance for Birel staff to support Joffre Amaya of the Easykart Florida, underlining the big effort of the Lissone team to relaunch the Easykart project in the North America. Birel and Easykart Florida are working out a promotional strategy about all the fundamental aspects of the trophy development, from the commercial organization with the authorized dealer and customers network, to the planning of a competitive program with a format very similar to the one of other Easykart championships in Europe and to communication.

For this reason, as representative of the Birel marketing, there were Letizia Ghilardi and Denis Migliorini, one of the most prepared team manager of the Italian ASN. All of this to plan the most useful operations to make Easykart races even more important in the American karting world. Remarkable was also the presence, in the technical Easykart Florida staff, of Gianpaolo Viani, the Italian technician who coordinates one of the most important team of the championship: the Emilia kart.

During this part of the season, Birel staff is already oriented to the planning of promotional initiatives linked to the Monticello Final, which will be run (out of the ranking) also by pilots coming from Europe. But above all, as Joffry Amaya of Easykart Florida underlines, they’re working thinking of 2010:" The nowadays presence of Birel staff by our side clearly shows the strategies we want to adopt, that means to absorb the Birel management experience that which had successfully developed  the Easykart project in Europe. For this reason we will be followed also for the technical checks which will become the strong point of our championship, and which will guarantee performance equity and the possibility for pilots to show themselves for their real talent. At the same time, the firmness on checks will allow us to maintain overhead. With Birel managers we’re working also on different promotional initiatives address to young people, moreover we’re implementing our customer service and the communication area. We’re working hard so that next year North America pilots could have a high formative trophy which will launch new champions in motorsport world. In this sense Birel authority is an absolute guarantee for our pilots. For now, we just look to the Monticello Final for which we want to organize a big event able to recall something like 100 pilots.”