TARGETS

The Easykart project aims at increasing the number of karting users worldwide and at representing the tool to get in touch with our sport. This is an ambitious project whose target is to offer a simple and cheap chance of ractising a sport that at present is even difficult to understand and is also penalized by very high costs. Another important target to be achieved is the worldwide unification of the Easykart format, in order to guarantee the same chances to drivers coming from different countries. At present this possibility doesn't exist because basic categories and very different rules are in force in the various countries. The role played by the 60 and 100 propaedeutical categories aims creating a new and large breeding ground for the karting in order to launch new drivers into the upper categories and later on into the motor racing as well. On the contrary the purpose of the 125 category is to attract many karting fans whose target is not to become professional drivers but to practice a discipline characterized by a high technical standards. These latter are guaranteed to all drivers coming from the lesser categories who are not able to continue the national categories or simply can not afford it. To reach such ambitious targets a format aimed at exporting in the most effective way the Easykart project is going to be developed, but in particular we are looking for some partners able to share with us such targets both worldwide and at national level. Our target is to establish relationships both in the distribution sector and in the communication field, planning strategies and tools according to the different requirements.