WHY
Premise: why the easykart project was created

«MARKET ANALYSIS INDICATES MANAGEMENT COSTS AS BEING THE PRINCIPAL CAUSE FOR KARTING CRISIS.»

Towards the end of the 90's, market research and statistical analysis relating to the presence of drivers at races, showed significant signs of a crisis in the karting sector. In particular, three substantial problems were evidenced: the continuous increase in management costs, the lack of efficiency in terms of training a few of the junior classes, besides a series of rulings and race format far too complex for even those involved in the work. Management costs, in the first instance, continued to increase even in the junior class, limiting all possible expansion for the trainees. The principal causes for these problems were identified in the choice of rulings which were too permissive and to the proliferation by operators in the sector, capable of supplying, confronted by rising budget, technical material with added extra cost in terms of performance. Because of this the drivers, rather than confronting themselves on equal footing with means equal to their capability and quality, suffered the incidence determined on results by technical means and the available budget. This situation has penalised many worthy, talented trainees and favoured drivers with a higher availability under economic terms, but above all it has determined an alarming abandonment in karting discipline beginning with the junior classes. It goes to show, that only 20% of the drivers engaged in the junior 50cc and 60cc classes, accede to superior categories in professional karting. These aspects have caused severe problems in national programmes linked to the junior promotional categories, a strategic sector for each agonistic discipline. From analysis carried out it has clearly emerged to what extent karting has been penalised by ulterior factors linked to sport and technical rulings which, besides being modified with increasing frequency, foresee karts which are too sophisticated and difficult to control, format of complex races, an excessive fractioning in categories and little attention paid to the needs of the drivers. It became clear that to apply efficient solutions it would be necessary to create a true and proper project which would re-invent karting through a programme strongly orientated to the requirements of the young drivers and, at the same time for the "over 16" categories which required a more simple norm and lower costs for all the drivers unable to reach the national and international professional classes. Stemming from these premises Birel, one of the more titled and prestigious firms in the sector, assumed the responsibility of creating a programme capable of confronting, realistically, these problems. In only a few years the Easykart project has remained true to the objectives which inspired them, and has obtained prestigious approval and results in more than 10 countries.